The story
On November 6, 1984, President Ronald Reagan won re-election over Democrat Walter Mondale, Carter's vice president. Reagan took 525 electoral votes, the most ever won by a candidate, and 58.8 percent of the popular vote. Mondale won only his home state of Minnesota and Washington, D.C., for 13 electoral votes and 40.6 percent. Mondale's running mate, Representative Geraldine Ferraro of New York, was the first woman nominated for vice president by a major party.
After a deep recession in 1981 and 1982, the economy was growing fast and inflation had fallen sharply. Reagan's campaign captured the mood with its 'Morning in America' advertisements. Mondale told the Democratic convention that taxes would have to rise to cut the deficit and that Reagan would raise them too but would not say so, a candor that hurt him. Reagan stumbled in the first debate, but in the second he defused the question of his age by joking that he would not exploit his opponent's 'youth and inexperience.'
Why it mattered
- Reagan's second term brought the 1986 tax reform and summits with Gorbachev that eased the Cold War.
- The Iran-Contra affair broke during his second term.
- Democrats' repeated losses fed the centrist 'New Democrat' movement that produced Bill Clinton.
Sources
- 1984 Electoral College Results National Archives
- The 7 Biggest Landslides in US Presidential History History.com
- Geraldine Ferraro's 1984 VP Nomination Was Historic, But Failed to Clinch a Win History.com
- October 7, 1984: Debate with Walter Mondale (Domestic Issues) Miller Center
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