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1988 U.S. presidential election

1988

Vice President George H. W. Bush defeated Massachusetts governor Michael Dukakis, giving Republicans a third straight presidential win.

The story

On November 8, 1988, Republican George H. W. Bush, Reagan's vice president, defeated Democrat Michael Dukakis, the governor of Massachusetts. Bush won 426 electoral votes and 53.4 percent of the popular vote to Dukakis's 111 and 45.6 percent. He was the first sitting vice president elected president since Martin Van Buren in 1836. A West Virginia elector voted for Dukakis's running mate, Lloyd Bentsen, for president.

Dukakis led by double digits in summer polls, running on competence and the 'Massachusetts Miracle' economy. Bush rebuilt his lead with a sharply negative campaign that cast Dukakis as soft on crime and defense, including attack ads about a Massachusetts prison furlough program and footage of Dukakis riding in a tank. At the Republican convention Bush promised, 'Read my lips: no new taxes.' Peace, low inflation and Reagan's popularity carried him to victory, though Democrats held both houses of Congress.

Why it mattered

  • Bush's presidency oversaw the end of the Cold War and the Gulf War.
  • Breaking his no-new-taxes pledge in a 1990 budget deal badly damaged him with conservatives in 1992.
  • The campaign's attack ads became a lasting model, and target, for negative political advertising.

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